KERV Interactive, the multi-award-winning interactive content and data company revolutionizing the performance of digital advertising with its patented technology, recently used its Connected TV product, “KERV TV”, to boost consumer engagement with a prominent golf brand.
Marketing Technology News: Centro Positioned as a Challenger in the Gartner 2020 Magic Quadrant for Ad Tech
KERV’s custom, dynamic setup generated both interactions and earned time spent with CTV ads, utilizing QR scans as the call to action. KERV was able to understand QR scan rates, by audience, down to the program users watched. For example, users who watched the Masters Tournament and British Open scanned more frequently than any other audience.
Marketing Technology News: Veritas Acquires Globanet, Extending Its Leading Digital Compliance Portfolio
By analyzing consumer viewing patterns, KERV dynamically optimized the look and feel of the QR code aesthetic and increased how frequently they were scanned. These dynamic elements drove 50% of the overall campaign’s QR scans, while Kerv’s introduction of the sequential endframe feature yielded an increase in total consumption time that exceeded the creative’s length by 39% and doubled the QR scan frequency. This led to a week-over-week scan rate from the campaign’s start to finish of over 267%; the CTV product generated 24,000 additional minutes with the brand.
“Our powerful CTV product can significantly increase consumers’ time with a brand,” notes Marika Roque, COO of KERV. “This level of customization and data analysis harnesses the potential of interactive advertising.”
Marketing Technology News: Consumer Trends Analysis: Pandemic Impact on Brand Loyalty
