Email Marketing Can Generate an ROI of over 4400%. Designrush Determined the Top Email Marketing Best Practices to Increase Revenue and the Best Email and Marketing Automation Agencies
Research shows that email marketing can provide a return on investment up to 4400 percent. However, certain tactics within email campaigns will foster better revenue growth than others.
DesignRush.com, a B2B marketplace connecting brands with agencies, discovered the three best email marketing best practices that can boost brands and encourage high click-through and conversion rates.
The top 3 email marketing best practices of 2019 are:
1. Collect Email Addresses Honestly
Brands should always ensure that the recipients of their email lists are aggregated fairly. Consumers should know exactly what they are signing up for, who is sending it, and how often they can expect emails.
In addition, businesses should avoid tactics such as buying email lists. Although those might initially boost the number of people who receive communications, brands will also likely see lower click-through rates and conversions, and higher unsubscribe rates.
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2. Write Engaging Subject Lines Without Looking Like Spam
The key to increasing open rates – which is essentially the first step to email-driven conversions – is to write buzz-worthy subject lines. These should concisely describe the contents of the email and the unique value added. For instance, eCommerce stores should highlight sale details, while news organizations should focus on breaking news.
However, too many buzz words can look like spam to inboxes – causing messages to go straight to spam – and recipients – causing them to delete the email. Avoid elements such as all capital letters and too many emojis in subject lines.
3. A/B Test
Each brand will find that certain email strategies work better for them than others – and no two brands are exactly the same. Therefore, the best way to understand the content and email tactics that a target audience wants is to A/B test campaigns.
To do so, brands send two email campaigns that are exactly the same save for one element – such as delivery time, subject line, content format, or something else. A randomized half of their email list will receive one, and the other will receive the test campaign. Then, brands can compare results to determine which tactic was the most effective.
“Email is one of the most effective – and trackable – forms of digital marketing,” says DesignRush Founder and Executive Director Gabriel Shaoolian. “By implementing a few best practices, brands will be able to sharpen their email campaigns, improve overall success, and grow their businesses and revenue more effectively.”
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DesignRush’s Agency Listing section features the top local and global email marketing companies. The top email and marketing automation agencies include:
1. B2B Data Guy
B2B Data Guy is a one-stop shop for B2B email lists and managed email campaigns. All contacts are verified deliverable, and if an email bounces its refunded. B2B Data Guy boasts average open rates 62%, varies by industry, lists delivered within 72 hours of payment, discounts for orders over 1,000 contacts and for repeat orders, 36 data points per contact, amazing customer service, and email campaign creation/support help available upon request.
2. BestSEO4u
BestSEO4u is an online marketing agency which stands proudly among the leading specialist UK WordPress agencies and is a trusted Internet Marketing expert. To them, online success doesn’t mean just traffic – it translates to top conversion rates and earnings. Their experience and portfolio recommend them as the dynamic, flexible, innovative and reliable partner each online business has always needed. Their London-based company is at the heart of everything – they’re among thriving businesses in a most competitive environment, where players are always on the look for the next best strategy. Nothing better for them, as it allows BestSEO4u to improve their game consistently and deliver outstanding solutions to clients!
3. Black87
Black87 is the team of inspired, ambitious and creative fellows. Their performance marketing services are designed for brands to have full control over their marketing spending. They can help brands own their piece of the web. Driving measurable results, Black87’s forward-looking approach has helped clients in technology, physical retail, e-commerce, and crowdfunding projects.
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