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154 Agency Partners with Better Choice to Provide Digital Marketing Services

154 Agency LLC (154), a strategic digital media consulting firm, has reached an agreement with Better Choice Company, Inc(Better Choice), to provide digital marketing, brand development and awareness.

154 offers creative strategy, public relations, and content marketing to its clientele of brands ranging from education, consumer brands to life sciences.

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“Personally, this is the client that pulled on our heart strings, as most of our team are pet owners,” says 154 Chief Executive Officer Johanna Viscaino. “We cannot wait to collaborate with Better Choice to expand their digital presence and really relay their story to their loyal customers as well as first time investors.”

154 will assist Better Choice in expanding its digital visibility by refreshing its online presence and creating brand awareness through redevelopment of investor presentations, video production, social media management and influencer reach. Better Choice owns popular pet food brands including Halo and TruDog, and 154 aims to help link the corporate parent Better Choice, to achieve its mission statement to “become the most innovative premium pet food company in the world.”

“We are excited to be working with 154.  After completing our uplisting to the NYSE, one of our missions is to associate our premium brands Halo, TruDog and others with our parent, Better Choice.  After reviewing their work, we believe they can help us make that connection with our current investor base and future investors,” stated Robert Sauermann, Executive Vice President of Strategy & Finance at Better Choice Company, Inc.

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PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

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