Kalmbach selects Yes Marketing to activate advanced consumer insights, enable responsive template creation and enhance inboxing
Yes Marketing announced that Kalmbach Media, the leading content creator serving specialty interest and hobby enthusiast markets, has selected the marketing technology vendor as their multichannel marketing services and technology provider. Yes Marketing will provide access to its multichannel marketing communications platform Yesmail360i as well as expert strategy, creative, analytics and deliverability services to Kalmbach Media, which reaches more than 35 million customers through a portfolio of brands offering magazines, digital content, products, events, and books.
Yes Marketing will help Kalmbach Media grow their business as Kalmbach continues to expand their digital media and ecommerce capabilities. Yes Marketing was awarded the partnership because they were positioned to address Kalmbach Media’s need to improve their marketing capabilities and attain a better, more attentive service from a dedicated team that knew their business.
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“We were searching for more than a technology upgrade; we wanted a partner who understood our business and who could offer guidance and expertise on ways to improve our program,” said Nicole McGuire, senior VP of consumer marketing for Kalmbach Media. “We are looking forward to working with Yes Marketing to build a deeper connection with our very passionate audiences.”
Through Yesmail360i’s advanced segmentation and automation capabilities, Kalmbach Media can increase the effectiveness of their marketing campaigns and reduce production time. In addition, Yes Marketing’s full-service deliverability solution boasting a robust technology platform and dedicated deliverability support will help Kalmbach optimize inboxing rates.
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“We are thrilled to be Kalmbach Media’s trusted advisors as they take their marketing program to new heights,” said Jim Sturm, president at Yes Marketing. “Through our multichannel communications platform and the expertise of our teams, Kalmbach will be able to deliver better personalized and more engaging marketing content that creates a stronger relationship with their audience and helps them build lifetime loyalty.”
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