Barstool Sports and Revcontent ink an exclusive multi-year partnership to increase revenue and enhance user experience for millions of “Stoolies”
Revcontent, a leading content marketing and discovery platform, announces an exclusive, multi-year partnership with Barstool Sports, a daily sports and pop culture media icon covering the latest news and viral highlights. Revcontent’s lightweight, customizable technology will help Barstool Sports exceed revenue, engagement and growth goals.
Marketing Technology News: TVision’s Advanced Audience Projections Powers Person-Level Ad Measurement
Barstool Sports has been named one of the fastest-growing brands on the planet, surpassing 100 million followers across social platforms. As an organization that deeply cares about its core fans and audience, Barstool Sports is fanatical about exceeding user expectations and providing seamless and on-brand experiences.
Marketing Technology News: G2 Recognizes Lead-to-Account Matching and Routing as Newest Tech Category, with LeanData
With Revcontent’s lightweight, flexible and customizable widgets, Barstool Sports is able to offer personalized yet unintrusive ad experiences for each user. Alongside Revcontent’s white-glove account management, Barstool Sports will enjoy higher revenue and a technology partnership built to scale alongside its growing media empire.
Richard Marques, CEO at Revcontent, said, “A true leader in adapting and pivoting to market changes, Barstool is able to focus on what matters – creating fun, engaging content for their hundreds of millions of fans. We are excited to bolster their monetization efforts and deliver new revenue opportunities as they continue to expand their reach to audiences around the world.”
Marketing Technology News: Vonage Partners with MODRON
