Hispanic digital media powerhouse, Adsmovil, announced that it has made a strategic investment in Miami-based Brilla Media to develop original content properties, boost its branded entertainment studios, and enhance its social content distribution.
The partnership unites the innovator of the Hispanic mobile advertising industry with the founders of the U.S. Latino social media marketing and influencer industry, Manny Ruiz and Angela Sustaita-Ruiz, co-founders of Hispanicize.
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“This investment underscores our commitment to better serving the Hispanic market, with top-tier, authentic storytelling and compelling, resonant narratives,” said Adsmovil CEO and founder Alberto Pardo. “Brilla’s founders bring a powerful track record for creativity and innovation that will help Adsmovil evolve faster, stronger and more strategically into the next phase of our own story.”
As part of the agreement, the companies will work closely to develop innovative digital media content properties, including films and documentaries, to better serve the dynamic Hispanic cohort in its entirety – across languages and generations. All content will be created for Hispanics by Hispanics and all properties will be 100% Latino owned and operated. Brilla Media will also support all social content distribution efforts.
“We are especially proud of this investment because Adsmovil is positively advancing quality storytelling, filmmaking, and marketing in the Hispanic marketplace,” said Brilla Media Co-founder Manny Ruiz. “In Adsmovil, we’ve found a partner that is committed to elevating our U.S. Latino community and building bold, creative storytelling platforms, and that’s truly exciting.”
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