Recognition as Best CMS & Web Content Management Platform Validates JDX as a Key Growth Driver of the Company’s 2Adpro and Madras Global divisions
The Ad2Pro Group, which provides strategy, creative and content automation to global brands and media companies, has won Best CMS & Web Content Management Platform for its JDX technology in the 2018 Digiday Technology Awards, a premier industry competition for advertising-related technologies.
JDX is a customizable, cloud-based workflow system that supports the creation and delivery of of digital content by brands, publishers and partners in a flexible scalable and cost-effective way. JDX also pushes creative content directly onto ad servers, thus supporting the entire life-cycle of digital content seamlessly on a single platform.
The two operating divisions of Ad2pro – creative automation provider 2adpro Media Solutions, and brand commerce agency Madras, – leverage JDX to manage content development and delivery for such companies as Macy’s, Gatehouse Media, and Lenovo. Together, 2adpro and Madras publish over two million pieces of advertising content annually.
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“This award recognizes JDX among the best, most innovative software platforms, in a hotly competitive sector,” said Todd Brownrout, CEO of The Ad2pro Group. “In the process, it validates the power of our underlying systems and affirms the investment we continue to make in technology.”
“From the day we started Ad2pro we recognized that technology would make us stand out from the competition,” added Gopal Krishnan, Executive Chairman of Ad2pro. “This award is further evidence that JDX and Ad2pro are truly best in class.”
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In January, Ad2pro escalated its technology investment by hiring Silicon Valley technology veteran Shiva Kris as Chief Technology Officer. Kris’ career includes key roles at 24/7 Media and Yahoo. Since joining in January, Kris has led a rapid expansion of Ad2Pro’s development teams, which fuel the double-digit growth of Ad2Pro’s businesses. Recently, Madras has added Patheon, Shark Ninja and Salt Financial to its customer portfolio, while 2adpro has expanded its global client base and significantly expanded its tech-enabled AdOperations practice.
“Marketing, advertising and media technology are among the most competitive, most rapidly evolving industries out there,” said Max Willens, platforms reporter at Digiday. “It’s no accident that our awards list is filled with global behemoths as well as fast-growing startups.”
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