Acrolinx’s WordBirds podcast tackles all things content creation for enterprises, including content governance, social media, content strategy, technical documentation, product content, user experience, and learning content
Acrolinx, the AI-powered Content Impact Platform designed to maximize the impact of enterprise content, is launching WordBirds, a new podcast for content creators. Upcoming episodes feature content experts from some of the biggest names in business, including Microsoft, Wayfair, Accenture, and Riot Games.
Businesses are learning that spellcheck doesn’t cut it anymore. If enterprise operations want their content to succeed in generating leads, fueling revenue, and building customer loyalty, their content can’t just be grammatically correct – it needs to connect with their audience. That connection is at the core of successful, impactful content that accomplishes business goals like higher brand loyalty, repeat customers, and better ROI.
Marketing Technology News: MarTech Interview With Don White, CEO and Co-founder at Satisfi Labs
Hosted by Acrolinx CMO and Chief Pipeline Officer Christopher Willis, WordBirds looks at what makes content really shine. Every week, Willis will chat with a different content expert, with guests including:
- Megan Nixon, Senior Content Strategy Manager at Wayfair
- Josh Duffney, Sr. Cloud Advocate at Microsoft
- Cheryl Platz, Design Director at Riot Games
- Anne Godbold, Non-Financial Risk Specialist at Accenture
There are several episodes available now on all major streaming platforms, including Apple Podcasts, Spotify, Podchaser, and more.
“Businesses are starting to see the connection between impactful, maximized content and the return on investment it provides,” says Willis. “This podcast lets us do what we love doing – talk about great content and how to make it. And it enables us to gain insights from leaders of some of the world’s top enterprises.”
Marketing Technology News: The Death of the Cookie and 4 Other Challenges Facing Online Marketers in 2023
