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Advertising Trends

AI to Reshape Creative and Measurement, and the Publisher-Advertiser Relationship
Advertising Trends

AI to Reshape Creative and Measurement, and the Publisher-Advertiser Relationship

George London -
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First-Party Data is Still the Right Bet
Advertising Trends

First-Party Data is Still the Right Bet

Valerio Poce -
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New Mediaocean Survey Affirms Resounding Call for Paradigm Shift in Ad Verification to Foster Trust and Drive Positive Value Creation in the Advertising Ecosystem
Advertising Trends

Creating a Native Advertising Strategy – How B2B Advertisers Capitalize on Native Ads

MTS Staff Writer -
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Nasuni Achieves 121% Increase in Data Under Management in Media and Advertising Sector in Past Two Years
Advertising Trends

Smartly Named a Leader in Creative Advertising Technologies 2024 Analyst Report

Business Wire -
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Marketing in the Metaverse: Current Trends
Advertising Trends

Marketing in the Metaverse: Current Trends

MTS Staff Writer -
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Marketing Technology Highlights of The Week: Featuring Truecaller, Tealium, Bitly and more!
Advertising Trends

Marketing Technology Highlights of The Week: Featuring Truecaller, Tealium, Bitly and more!

MTS Staff Writer -
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Why Did Apple’s New iPad Ad Spark So Much Outrage? Key Takeaways:
Advertising Trends

Why Did Apple’s New iPad Ad Spark So Much Outrage? Key Takeaways:

Paroma Sen -
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Ascendo AI Unveils Major Enhancement to Parts Recommendation Feature
Advertising Trends

A Guide To Using AI in the Digital Marketing World – Your checklist

MTS Staff Writer -
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A Closer Look at Some of Adobe’s Latest AI-powered Enhancements
Advertising Trends

A Closer Look at Some of Adobe’s Latest AI-powered Enhancements

MTS Staff Writer -
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How Does In-App Messaging Enable SaaS Marketers?
Advertising Trends

How Does In-App Messaging Enable SaaS Marketers?

MTS Staff Writer -
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Why In-Play Advertising Is The Next Frontier Of Reaching Gamers
Advertising Trends

Why In-Play Advertising Is The Next Frontier Of Reaching Gamers

Shahar Sorek -
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Amagi's 12th FAST Report Reveals Growing Impact of FAST on TV Networks, SVOD and Pay TV Businesses
Advertising Trends

FreeWheel’s Latest Offering: The Beeswax Inventory Desk

MTS Staff Writer -
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GumGum Expands Presence in Northern Europe with Appointment of New Managing Director
Advertising Trends

GumGum Expands Presence in Northern Europe with Appointment of New Managing Director

MTS Staff Writer -
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Jellyfish Appointed By Sanofi To Power Co2 Measurement Alongside Scope3
Advertising Trends

Jellyfish Appointed By Sanofi To Power Co2 Measurement Alongside Scope3

MTS Staff Writer -
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Picnic Launches Inventory Intelligence Tool To Drive A More User-Friendly Ad-Funded Web
Advertising Trends

Picnic Launches Inventory Intelligence Tool To Drive A More User-Friendly Ad-Funded Web

MTS Staff Writer -
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Jellyfish unveils innovative 3D DOOH for Deckers Brands’ UGG® in iconic New York City location
Advertising Trends

Jellyfish unveils innovative 3D DOOH for Deckers Brands’ UGG® in iconic New York City location

MTS Staff Writer -
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Five Blunders That Can Impact Your Ad Campaign
Advertising Trends

Five Blunders That Can Impact Your Ad Campaign

Mitsunaga Kikuchi -
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