Leading U.S. Spanish-language media company kicks off 2021 expanding its digital streaming footprint with XUMO
Estrella Media, a leading vertically integrated, multi-platform, Spanish-language media company announced that its KSDX-EstrellaTV channel is now available on XUMO.
XUMO is a free, ad-supported streaming TV service that offers more than 200 premium channels of quality entertainment covering 12 genres.
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“As we continue moving forward with our digital transformation, we are pleased to kick off the new year launching KSDX-EstrellaTV on XUMO’s streaming platform and delivering easily accessible ‘in-culture’ content to the Hispanic community. XUMO offers an incredible array of free ad-supported TV channels, which now includes EstrellaTV’s Spanish-language entertainment, music, sports, and news programming,” stated René Santaella, EVP, Digital and Streaming Media, Estrella Media, Inc.
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“The launch of the KSDX-EstrellaTV channel on XUMO fits perfectly into our strategy to bring the best multi-cultural content to our service,” noted Stefan Van Engen, SVP of programming and partnerships at XUMO. “This premium channel will appeal directly to our Spanish-language users and complements our ability to serve a wide range of entertainment interests with a rich and deep library of content for both native and bilingual audiences.”
EstrellaTV is one of America’s premier Hispanic television networks. Launched in 2009, EstrellaTV is carried on nine owned and operated stations, including KSDX in San Diego, and 38 broadcast affiliates, with a catalog of more than 7,500 hours of programming that is distributed by Estrella Media worldwide. The network also has national carriage agreements with major cable and satellite operators. EstrellaTV offers a unique aggregation of Spanish-language programming, including national and local news shows, sports, entertainment, talk, reality, drama, and comedy, primarily produced at its Estrella Studios in Burbank, California.
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