The People Platform and Digital Out of Home Networks Modernize the Advertising Space by Shifting the Focus from Impressions to People In-Location Through an Always On, Geo-Verified Measurement Approach that Directly Connects with Consumers and Influences Purchase Behavior
AtmosphereTV, the world’s first and leading streaming TV service for businesses, has selected The People Platform (Epicenter Experience’s cloud-based mobile technology) as the innovative mobile measurement approach that empowers Atmosphere to understand content consumption in-location, interact with devices that were exposed to their media, and observe the consumer purchase behavior that can be attributed to its compelling in-location content.
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With a national audience of 15 million people who are visiting one of Atmosphere’s 10,000+ locations, this partnership with The People Platform enables AtmosphereTV to evolve its 600 million+ monthly impressions into direct interactions with people, a capability coveted by brand advertisers.
Atmosphere’s 45+ audio-optional channels enhance the customer experience and deliver significant benefits to businesses across a variety of industries: restaurants/bars (increase dwell time and drive sales), doctor’s offices (reduce perceived wait times), gyms (improved experience), and more. Atmosphere was created with the business owner in mind and is a fraction of the cost of typical business solutions with an unprecedented free offering as well.
Atmosphere’s venue-specific content required a measurement solution that was equally as versatile as the business owners and customer base. Leveraging an always-on location-based mobile technology, The People Platform identifies and qualifies consumers to voluntarily share their in-location content experience and creates a consumer interaction that represents personalization at scale.
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“Partnering with Epicenter Experience was a no-brainer for building our data stack in the booming intersection of streaming TV and out-of-home. The People Platform’s tracking, reporting, and insights, coupled with their relationships with major measurement firms, makes this a turnkey solution for our industry-leading ad platform. With rapid expansion in 2020 and a foundation for exponential growth in 2021, we are confident that Epicenter Experience will be able to scale with us and continue to deliver smart data and metrics.” – Ethan Moore, VP, Business Insights
“We are excited to enable Atmosphere to demonstrate the full value of their network using The People Platform measurement service, leveraging our ability to directly connect brand advertisers with their valuable consumers. The People Platform’s measurement services will showcase AtmosphereTV’s ability to compare their digital assets side by side within the Nielsen Media Impact and Nielsen Fusion tools, as well as in key programmatic platforms used by agencies and advertisers to transact billions of dollars annually. Together, we will expand the influence and personalized experience offered by AtmosphereTV’s 10,000+ screens to millions of consumers, highlighting their immense value to advertisers across industries.” – George Brady, Chief Revenue Officer of The People Platform.
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