Naji El-Arifi

I am Head of Innovation at Salmon Previously... Product and Innovation Director at Nimbletank working on projects for Lloyds Bank, AWAL and Kobalt Music publishing. Included several projects for start ups helping them get started and funded. As Product Innovation Manager at Somo, I work on creating cutting edge apps using the best technology available. As part of the Innovation team at Somo I am responsible for keeping the Somo Lab stocked with all the latest hardware and software innovations from Somo, I also do regular lab tours for many clients and C level visitors. Plus this role means working closely with the design team, product managers and Account management. I was also lucky enough to speak at TEDx EastEnd 2015 which was a great experience and allowed me to express my feelings about coding. Talking about how I feel coding will allow us to solve our own problems and not have to rely on the solutions of others.