Holly Jackson

Holly Jackson is the Lead Strategy Consultant at Traackr where she focuses on influencer marketing strategy and measurement for beauty and consumer goods customers. She works closely with some of the world's leading beauty brands, providing strategic insights for program development and developing frameworks for measuring success and organizational design to implement successful influencer marketing programs. Prior to Traackr, Holly worked with Fortune 500 brands to develop global content strategy and distribution plans. Throughout her career, her continued focus has been connecting brands and consumers in an authentic and measurable way.