Deborah Holstein

Experienced business and digital marketing executive focused on maximizing sales for revenue growth. A creative and flexible marketing/sales lead; successfully growing a $100M online business as well as acquiring a startup's first paying customers Leadership: Led teams as large as 30 with $30M+ annual budgets as well as built effective, productive digital marketing teams from scratch Product Marketing: Laser focused on buyer and user needs/pain points, and market analysis ensuring a steady stream of the qualitative and quantitative insights needed to inform and drive business, product feature prioritization, go-to-market strategies, pricing/packaging and marketing communications Acquisition: ROI focused customer acquisition strategies with annual budgets of $30M+ or bootstrap. Craft unique, creative acquisition and awareness strategies according to the business' lifecycle and growth needs; expertise in integrating SEO, Content, Social (paid and organic), PR, Influencer Marketing, SEM, Display, Video, Radio, Print