Dave Sanderson

An Australian entrepreneur based in Singapore, Dave has over 13 years of digital experience. He led search and insight teams at Maxus Asia Pacific and Datalicious. His expertise on digital strategy based on data-driven insights has won him and his team industry awards such as IAB Australia 2011, Asia Digital Media Awards 2011, and Magnets 2012 and 2013. Passionate about realising the potential of data and technology to deliver better marketing, Dave feels it’s not enough to just build technology that automates data analytics reporting the way humans do it. The new generation of technology has to do a significantly better job and truly deliver a step change in insight quality. He believes the combination of artificial intelligence, data science, scalable engineering and visual design can create enough value for marketers to break old habits and realise the gains of analytics at scale – faster, more frequent analysis of marketing data.