CBP Will Use Salesforce’s Community Cloud and Analytics to Recruit and Support New Agents in the Field and Service Cloud to Drive Efficiencies Around US Border Activities
Salesforce, the global leader in CRM, announced that US Customs and Border Protection (CBP)—the largest federal law enforcement agency of the US Department of Homeland Security—is deploying Salesforce Analytics, Community Cloud and Service Cloud to modernize its recruiting process, from hire to retire, and to also manage border activities and digital engagement with citizens.
Using Community Cloud, the agency will embark on an aggressive transformation effort to increase core human resources information technology capabilities for current and prospective employees, while at the same time, driving efficiencies throughout the process. Current employees will also be able to access information such as onboarding materials, benefits, payroll and more. In addition, CBP will use Analytics dashboards to get a quick view of its recruiting efforts, which can then be segmented by demographics, regions and more, helping them better understand where there is a recruiting need and more accurately target potential employees.
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CBP will use Service Cloud to drive efficiencies around how U.S. border activities are managed and handle feedback from citizens across a variety of channels.
“In this competitive hiring environment, it is critical for law enforcement agencies to embrace new technologies as a tool for accomplishing their mission—and CBP is no exception. We are committed to investing in innovative technologies and solutions, such as Salesforce, to improve our business in the most cost-effective and efficient manner possible,” said Linda Jacksta Assistant Commissioner, Human Resource Management, CBP.
“There is a huge opportunity for government agencies to modernize so they can meet the expectations of today’s digitally savvy employees and citizens. By deploying Salesforce, CBP is empowering its employees with a modern CRM platform that will boost engagement, information sharing and productivity,” said Dave Rey, EVP, Public Sector, Salesforce.
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