TapClicks Marketing Operations Platform Recognized as Standout Omnichannel Marketing Technology
TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced that the TapClicks Marketing Operations Platform has been selected as the winner of the “Best Marketing Performance Management Solution” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry.
The TapClicks Marketing Operations Platform is an automated omnichannel marketing intelligence platform that helps marketers deliver business insights quickly and effectively. TapClicks integrates more than 200 marketing, advertising and social data sources for use by enterprise marketers as well as small businesses, media companies, agencies, franchises as well as marketers who must comply with HIPAA. TapClicks empowers customers with deep intelligence to optimize campaign performance and deliver high-performance business results. It provides dynamic capabilities for data and media analysis, reporting and visualization and collaboration, as well as marketing operations and management.
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“Marketers face an increasingly sophisticated MarTech stack. Add in the complexity of managing omnichannel campaigns and dynamic customer experiences and you have a scenario where marketers are inundated with performance data from innumerable sources with no way to make sense of it,” said Babak Hedayati, co-founder and CEO, TapClicks. “Compiling, analyzing and reporting on marketing data is traditionally time-consuming and imprecise — this has only gotten worse in the omnichannel age. TapClicks’ mission is to help marketers make sense of data, make it easy to report on and make it actionable. This recognition from the 2019 MarTech Breakthrough Awards validates our accomplishments in this regard.”
Among TapClicks’ key differentiators is the ability to integrate, ingest and analyze large volumes of data from native sources, including the Google stack (Google Ads, Google Analytics, Google My Business, YouTube, etc.), Facebook (Fb Ads, Fb Insight, Instagram), Hubspot, LinkedIn (Ads, Business Pages), Twitter (Ads, Social), Adobe (Video Ads, Marketo, etc.), The Trade Desk, Simpli.fi, Yext, Uberall and RavenTools. The platform also features automated capabilities to create links between datasets for deep visibility into marketing performance.
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“The TapClicks Marketing Operations Platform provides marketers with a unified user interface and user experience with the largest number of built-in integrations on the market. The platform’s ability to automatically deliver customized analytics dashboards and business-critical insights is quickly becoming the industry standard,” said James Johnson, Managing Director at MarTech Breakthrough. “TapClicks delivers an unparalleled level of intelligence that supercharges business decision making far beyond the traditional marketing stack, and we are thrilled to name the company a 2019 MarTech Breakthrough Award winner.”
The MarTech Breakthrough Awards recognize innovation, hard work and success in a range of marketing, sales and advertising technology-related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,500 nominations from over 15 different countries throughout the world.
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