Acquisition Expands Scale of Search Results Data and Insights and Increases Flexibility of Solutions for Large Enterprises and Agencies
Moz, Inc., the leader in search engine optimization technology, announced the acquisition of Vancouver, Canada-based STAT Search Analytics, the leader in rank tracking and SERP (search engine result page) analytics for enterprises and digital agencies. Moz CEO Sarah Bird made the announcement in a joint video blog post with STAT CEO Rob Bucci.
Today, @Moz announces the acquisition of @getSTAT. Now, users will have access to the most robust #organicsearch solution in the industry!
“We are two growing and profitable companies, both passionate about our shared vision and values. Together we can better serve our customers, and when they succeed, we succeed,” said CEO Sarah Bird. “Moz and STAT together provide a massive breadth of high-quality, actionable data and insights for marketers. Combining Moz’s keyword and link research tools with STAT’s daily rankings and SERP analytics, we have the most robust organic search solution in the industry.”
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In the first half of the year, Moz increased new enterprise business by nearly 40 percent with the addition of one of the largest insurance providers in the country, as well as a multinational restaurant chain. With the acquisition of STAT, the combined company portfolio will include brand heavyweights eBay, Alaska Airlines and Trivago, among others. Moz plans to retain and expand the STAT team in Vancouver, and add Rob Bucci as Vice President of Research and Development.
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“The STAT team has an immense amount of respect and admiration for Moz and I have personally looked to Moz, specifically for its culture of innovation and transparency, as a company to emulate over the years,” said Bucci. “Joining together puts us in a stronger position to build the future both faster and better than before, and create search solutions that will change the industry.”
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