Indie apparel brand’s performance bolstered by cost savings, lower shipping costs and enhanced data-driven promotions.
Just six months after switching to Nogin’s leading Commerce-as-a-Service (CaaS) platform, indie apparel brand ModCloth is registering significant improvements in its overall operations. Additionally, the brand is gearing up for a robust holiday season with limited-time, sitewide savings in advance of Black Friday and Cyber Monday.
Mary Jimenez, CEO of the digitally native retailer of women’s fashions and accessories, said the switch to Nogin’s Intelligence Commerce platform has allowed the brand to leverage intelligent algorithms and smart promotions to provide an immediate competitive advantage in a number of areas. Among other things, the switch has provided significant cost savings and increased sales performance. Noting that ModCloth has cut expenses by approximately $17 million in the last six months, Jimenez added that the brand is geared to provide even more products and promotions to its loyal customer base.
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“We couldn’t be happier with the improvements we’ve seen in our overall business and our bottom line too,” said Jimenez. Since its founding in 2002, ModCloth has been dedicated to serving a full spectrum of women by celebrating their stories and offering an inclusive range of sizes of unique, vintage-inspired fashion.
“Nogin’s Commerce-as-a-Service (CaaS) approach has been a game changer for ModCloth,” Jimenez continued. “Their advanced data-driven analytics have helped drive down our costs, retain our loyal customer base, and cultivate new fans. We no longer have to manage a vast network of vendors and can focus our efforts on what makes our brand so special to so many. Our relationship with Nogin has resulted in significant growth gains, especially in light of the world-wide issues during Covid scarcity.”
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