New key hire to oversee integrated marketing, creative, and communications teams as leading virtual care company demonstrates accelerated growth
LetsGetChecked, a leading virtual care company, appoints Rebecca Silver as its new SVP of Marketing, effective immediately. Silver will oversee marketing strategy and partnerships as the company continues to rapidly grow amidst a recently revealed $150 million Series D Fundraise to support the expansion of its comprehensive virtual care capabilities.
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“It’s already democratizing healthcare for a key demographic by making testing more seamless than ever before. It’s an honor to join the team under Peter’s leadership.”
Most recently, Silver was a Founding Member and VP of Brand Marketing at Kindbody, which provides fertility, gynecology, and wellness services in modernized clinics and virtually. Prior, she led marketing and business development at GenePeeks, a genetic screening and analytics company that was acquired after its Series B. Along the way, she has established herself as a proven brand storyteller with expertise in the design, development, and deployment of messaging for health tech companies in rapid growth phases. Now, she brings this dynamic experience to the LetsGetChecked team.
“As our company enters its next phase of growth, there’s no one better to lead our marketing efforts than Rebecca,” commented Peter Foley, CEO and Founder of LetsGetChecked. “She will be integral to amplifying the company’s influence throughout the marketplace and building our brand identity. It’s an exciting start to this next chapter.”
As SVP of Marketing, Silver will devise, orchestrate, and implement strategy and partnerships for LetsGetChecked and oversee its integrated marketing, creative, and communications teams.
“LetsGetChecked sets a crucial precedent for healthcare in the modern era,” Silver added. “It’s already democratizing healthcare for a key demographic by making testing more seamless than ever before. It’s an honor to join the team under Peter’s leadership.”
LetsGetChecked currently provides customers access to more than 100 validated at-home tests including Sexual Health, Cholesterol, Diabetes, Thyroid, and Coronavirus (COVID-19) as well as follow-up care through its telehealth and pharmacy offering. The company has delivered more than two million tests and served more than 300 corporate customers with testing services and biometric screening solutions since it was founded in 2015.
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