New Business to Provide Always On Marketing Solutions to Position, Grow, Connect, and Drive Demand
Dodge Data & Analytics announced today the launch of ACCELERATE, a new business focusing on the creation and implementation of marketing solutions for companies in the commercial construction and design industries.
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“These performance-based programs provide our clients with high-quality leads and deeper customer connections to accelerate their sales growth.”
”ACCELERATE will allow us to provide our customers with an all-inclusive marketing approach,” said Dave Colford, Chief Revenue Officer, Dodge Data & Analytics. “Leveraging the power of our new Dodge and Blue Book combined industry commercial construction project data with over 14+ million projects, exclusive market forecasting, and unmatched subject matter expertise, we can create strategic, always-on marketing solutions that drive new business opportunities with scale.”
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ACCELERATE will support our clients’ entire marketing mix, and is composed of five strategic pillars: thought leadership, market research, content marketing, demand and lead generation, and event marketing.
“By building marketing solutions for our clients by precisely targeting their best customers and prospects from the Dodge and the Blue Book database, the most comprehensive database of construction professionals in the commercial construction industry with 10+ billion data elements, unique for their timeliness and accuracy, we are able to produce measurable, actionable results,” said Patty Morin, Managing Director, Dodge ACCELERATE Marketing Solutions. “These performance-based programs provide our clients with high-quality leads and deeper customer connections to accelerate their sales growth.”
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