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Nikkei Innovation Lab to Showcase 3D Immersive Newspaper of the Future at World’s Largest Media Art Festival

NIKKEI InnovationLab

Nikkei Innovation Lab will exhibit DATASPACE, an experiential immersive future newspaper, at the Ars Electronica Festival 2022 (September 7-11, 2022).

Nikkei Innovation Lab, the research and development arm of Nikkei Inc., will participate in the Ars Electronica Festival 2022 (September 7-11, 2022), the world’s largest media arts festival. This year, as usual, the event will be held in Linz, Austria. At the festival, Nikkei Innovation Lab will exhibit DATASPACE, its experiential immersive future newspaper. The work was produced in collaboration with Ars Electronica Futurelab, the research and development team of Ars Electronica. The DATASPACE presentation will represent the impact of Russia’s invasion of Ukraine in February of this year in a novel way. A 3D visual representation will be projected on a large space, 16 meters wide and 9 meters high, based on data such as resource and stock prices as well as the number of refugees. The presentation will also provide an opportunity for the public to share their feelings and thoughts about the future.

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Working together, Nikkei Innovation Lab and the Ars Electronica Futurelab have been attempting to envision the newspaper of the future, using their “Art Thinking” method of creative exploration. They have been tackling questions such as: “What can art and journalism contribute?” One issue of particular focus has been the ways art and journalism can contribute to the crisis of the Ukraine invasion, which has had an enormous impact on Europe and the world.

DATASPACE invites participants into a unique world of information created entirely from data. It communicates news through artistic expressions based on data, and it encourages a series of actions: “feeling,” “thinking,” “questioning,” and “dialogue.” This approach has been called “artistic journalism,” and it is being presented as a new form of media expression.

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MTS Staff Writer
MTS Staff Writerhttps://martechseries.com/
MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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