The rollout expands on M Science’s flagship video games platform
M Science, the pioneer in data-driven research and analytics, announced the launch of a new and improved video games intelligence platform, expanding its coverage from the U.S. market into Europe. This launch adds to the established momentum of M Science’s core video games solution, which has historically served both corporate and institutional investor clients. The analytics platform helps track sales across all aspects of the digital economy—offering competitive and consumer insights from millions of players across dozens of distribution channels, hundreds of publishers, and 1,000+ games in near real-time. This solution helps organizations throughout the video games ecosystem including publishers, developers, and platform operators.
Marketing Technology News: MarTech Interview with Samuel Getty, CMO at Tilt 365
“Given our unique data assets, we provide our clients with the most granular insights possible. With our European expansion, global brands are now able to broaden the questions they can ask of our data and leverage it further within their organization to plan, track, and outperform in their sector”
M Science’s U.S. video games data quickly became the industry standard after launching several years ago and is currently used by the biggest names in the gaming space. With the addition of new geographies and functionality, the platform is now more indispensable than ever. In its initial rollout, the European video games data provides consumer and industry-wide insights across the U.K. and France, with Spain and Germany to follow.
“The majority of the world’s largest publishers and developers have relied on M Science to give them a competitive edge in building out their strategies and navigating the gaming ecosystem. We’re thrilled that our clients will now have access to a global view of country-specific intelligence through our enhanced video games platform,” said Elizabeth Coleman, Head of Product at M Science.
Combining years of market-leading video games intelligence and access to granular, real-time data, M Science’s video games platform offers an unparalleled view into the digital video games economy, from full game sales to microtransactions, downloadable content, season passes, subscriptions, and more. Metrics and features include:
- Revenue and usership
- Pre-sales tracking
- Live services and subscription tracking
- Cross-penetration across titles/platforms/subscriptions
- Customer cohort analysis
- Share of wallet
“Given our unique data assets, we provide our clients with the most granular insights possible. With our European expansion, global brands are now able to broaden the questions they can ask of our data and leverage it further within their organization to plan, track, and outperform in their sector,” said Liam Fistos, Video Games Analyst at M Science.
Marketing Technology News: Creative Realities Extends its Collaboration with Global Automotive Manufacturing Corporation into…
