Marketing Technology News: AI Integrated Offering Enables Marketers to Gain Actionable Insights for Account-Based Marketing (ABM)
Zylotech, an AI-powered customer intelligence platform company, announced it has completed a certified integration with Marketo and is now a member of LaunchPoint, by Marketo, an Adobe company, as part of the Innovate partner program. The integrated offering provides B2C and B2B marketers with powerful customer data and embedded analytics for greater customer retention opportunities. Armed with a real-time, yet holistic understanding of their customers, companies can drive highly personalized interactions across all their marketing channels.
“Zylotech is excited to collaborate with Marketo to exponentially increase the opportunity for marketers to enjoy richer individual profiles and deeper metrics,” said Abhi Yadav, co-Founder and CEO of Zylotech. “Marketo users can now harness the power of Zylotech’s AI-powered platform to send the right content at the right time and engage their customers in personalized interactions for an unprecedented lift.”
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Zylotech Dynamic Data Engine keeps account and contact data profiles updated, while also predicting intent, and providing recommendations for account-based marketing initiatives. Additionally, the Zylotech Automated Machine Learning Analytics Engine continuously delivers customer level intent, patterns, and dynamic recommendations that can be activated by Marketo campaigns. As a result, Marketo users benefit from increased functionality for targeting that aligns with incremental customer monetization goals.
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“Our goal is to empower Marketo users with next-generation marketing technology, such as Zylotech’s self-learning customer data platform, which automates data models and analytics processes for actionable and immediate insights,” said Shai Alfandary, global head of ISVs and LaunchPoint ecosystem, Adobe. “We are delighted to welcome Zylotech and its advancements in AI and machine learning to the LaunchPoint ecosystem.”
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