WorkReduce triples business as brands and agencies worldwide seek new ways to bridge digital media talent gap
WorkReduce Inc, a data-driven platform for marketing staff augmentation and services, announced the expansion of its global operations to APAC and EMEA. Driven by increased client demand, WorkReduce is opening subsidiaries in Singapore and Switzerland to support global operations.
“Old ideas about working in advertising are being discarded,” said WorkReduce CEO Brian Dolan. “Our clients are looking at a major talent crunch, as business ramps up and digital advertising continues to accelerate, and it’s opening their eyes to new ways of working.
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“We’ve had single accounts approach us to help staff 150+ open roles for digital specialists, which they’ve struggled to fill with high caliber talent. So, brands and agencies alike are searching for new ways to staff teams and ways to scale operations without sacrificing expertise and skill. WorkReduce provides a platform agnostic, high quality service layer as well as plug-and-play talent. The demand for our offering is at an all-time high. This global expansion underscores our commitment to delivering always-on, extraordinary service, wherever our clients are.”
Over the past 12 months, WorkReduce tripled its business revenue, managing significant growth into enterprise brands and publishers, in addition to supporting all global agency holding companies. As the economy resurges, WorkReduce is already seeing even stronger revenue and client growth across 2021 and beyond.
As the advertising industry faces a talent crisis fueled by pandemic-driven layoffs, attrition and a shortage of digital skills, more brands and agencies are turning to WorkReduce to augment leaner media teams and more efficiently grow their business. WorkReduce’s clients consider their partnership an integral long term business solution.
“Our clients need the assurance that staff augmentation or service solutions work the way they should, the first time. They don’t have time to vet talent, deal with the overhead of managing freelancers, or train general purpose staffing firms about the ins and outs of media buying and analytics,” said Dolan.
With the addition of the new subsidiary offices, clients worldwide will have 24/7 access to WorkReduce Service Desk — as well as the ability to pay in local currency — and expanded access to local talent.
The WorkReduce Service Desk is a subscription offering for brands and agencies to access flexible, on-demand media buying, ad operations, analytics, paid search, paid social, social media monitoring and creative services support. WorkReduce also offers direct staffing support in each of these regions.
“We have rapidly expanded our use of WorkReduce Service Desk globally,” said Chris Liberti, Global Ad Operations Lead at HP. “They have allowed us to staff quickly alongside our in-house organization, bringing a broad range of talent so we can scale operations and achieve optimal results and growth.”
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