MEGA The Privacy Company has appointed Michael Friedberg as Chief Growth Officer, responsible for accelerating revenue growth and market share.
Stephen Hall, Executive Chairman of MEGA, said, “This is a key investment for MEGA and signals the next phase of our growth as we build a customer focused sales and marketing capability.”
Michael comes to MEGA from IBM NZ where, as Chief Marketing Officer, he was responsible for strategy, brand and demand generation, ensuring IBM met its growth objectives while delivering an outstanding customer experience across all segments.
Marketing Technology News: iClick Interactive Listed in the Top 10 Ad Management Companies 2020 by CIO Advisor APAC
MEGA continues to grow rapidly including many new education, professional and business users. It has identified significant growth opportunities for its ‘MEGA for Business’ product which is ideal for teams and has obvious relevance with so many businesses working remotely. MEGA’s end-to-end encrypted chat provides secure communications for important business activity.
Michael’s immediate focus will be to ensure MEGA meets and exceed the needs of business users, target business and professional users and execute a channel strategy to extend MEGA’s existing markets.
Marketing Technology News: Teradata Announces General Availability of Vantage Customer Experience
Michael brings proven experience across sales, marketing and strategy having held a number of international roles including Head of Digital Marketing AP, Head of Software Marketing across IBM’s emerging markets, leading a team focused on new client acquisition and Head of Ecosystem Marketing for Australia and NZ. His proven leadership experience in delivering company-wide growth through building strong customer centric brands and effective marketing campaigns will be crucial as MEGA expands its reach to help more businesses and professionals better serve their customers.
Marketing Technology News: Yottaa Publishes Addendum to the 2020 Ecommerce Leaders Survey Report to Include COVID-19 Data
