The UK’s Top Organisation for Data-Driven Marketers Will Leverage OneTrust for Its Internal GDPR and ePrivacy Compliance Programme
DMA, the UK’s member-based network of 1,000 data-driven marketing companies, announced that it selected OneTrust, the global leader in privacy management and marketing compliance software to automate its privacy programme for compliance with the General Data Protection Regulation (GDPR) and impending ePrivacy Regulation.
“Marketers across the UK look to the DMA for research, guidance and best practice, particularly when it comes to the complex challenges of compliance with GDPR and ePrivacy legislation,” said Rachel Aldighieri, MD at the DMA. “When we were assessing the needs for our internal privacy management, OneTrust was the clear leader in the market and able to provide a solution that fits our needs perfectly. Their technology is backed by deep regulatory research and helps automate an otherwise complicated process of privacy and marketing compliance.”
“We’ve built the industry’s most widely used and innovative marketing compliance and privacy management technology and are excited to partner with DMA to help automate and operationalise their GDPR efforts,” said Kabir Barday, OneTrust CEO and Fellow of Information Privacy (FIP). “Marketers across the UK look to the DMA for guidance and best practices for GDPR compliance, and we’re proud to be the solution that the DMA has selected for its own GDPR, marketing compliance and privacy programme management.”
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