Lifesight Audience Is an Interest-Based Audience Data Solution to Help Brands Better Target Consumers Based on Real-World Purchasing Behaviours
Lifesight, a leading Location Intelligence platform and data company in Asia Pacific, announced a strategic partnership with LiveRamp, the identity platform powering exceptional customer experiences. Through the partnership, brands and agencies in Australia, Japan, and India will be able to access Lifesight’s high-quality, location-based audience segments. These audience segments are based on real-world consumer behaviour and designed to further enhance campaign-targeting strategies. This partnership will help driving strong and high ROI campaigns for retail and offline brands in industries, such as automotive, real estate, quick service restaurants and retail across the region.
The need for high-quality, interest-based audience segments
The digital advertising space is increasingly cluttered, more than fifty percent of marketers agreeing that ad clutter is the biggest challenge in successfully achieving multi-screen campaign effectiveness. Naturally, brands and agencies need to break through the clutter in order for their campaigns to reach the right audiences at the right time. With over 4500 pre-defined audience segments across six main categories and a unique reach of over 300 million profiles, Lifesight Audiences is designed to help brands and agencies effectively reach the right consumers and breakthrough ad clutter. The solution can help to boost conversion rates by targeting the right consumers at the right time and through effective targeting.
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Lifesight CEO, Tobin Thomas, said, “LiveRamp is one of the world’s leading omnichannel identity resolution providers and that is one of the key reasons why we chose them as our data onboarding and data distribution partner. We are certain that this will boost marketers’ campaign effectiveness and empower brands and agencies by providing them with easy access to high quality predefined, interest-based audience segments.”
LiveRamp IdentityLink Data Store connects people, data, and devices across the digital and physical worlds, powers the people-based marketing revolution and allows consumers to safely connect with the brands and products they love. Through accessing Lifesight’s curated audience segments following the partnership with LiveRamp, advertisers around the region can have a new opportunity to bolster their targeting and audience segmentation strategy.
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Dean Capobianco, Managing Director, Asia Pacific Emerging Markets, LiveRamp, added, “We are excited to partner with innovative data providers like Lifesight. Australia and Japan boast sophisticated advertising markets and are maturing very quickly towards people-based marketing. The addition of Lifesight to LiveRamp’s IdentityLink Data Store will further empower marketers with people-based, location-based data to not only reach their target audience more effectively but improve their understanding of consumers altogether.”
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