Infutor’s Enhanced Audience Data Gives Marketers More Insights to Better Segment and Target Customers
Consumer identity management expert Infutor announced that Vibes, a mobile marketing leader, has partnered with Infutor to help brands enhance their audience data and market segmentation for optimizing mobile engagement.
Vibes’ Customer Data Intelligence solution enables brands seamless access to Infutor’s ID Max solution to enhance consumer data by matching customer profiles and improving segmentation and audience targeting with expanded data. This new integration will also give brands access to enhanced attributes, e.g., home ownership, household income, marital status, purchasing power, etc., and advanced analytics for AI-powered insights.
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“We partnered with Infutor for their customer service and expert identity graph. Infutor’s robust consumer identity data will help our customers add value to their consumer preferences and increase lifetime revenue,” said Brian Garofola, CTO of Vibes. “Tapping into the right data and segmentation that leans into consumers’ preferences, behavior, and brand sentiment is key to crafting a successful mobile marketing strategy.”
Infutor’s ID Max is built from its market leading identity graph, designed to help marketers enrich customer profiles and enhance segmentation for more personalized interactions and increased conversions. A home services customer using Vibes was able to generate a 238 percent increase in customer engagement by streamlining the customer experience. The Infutor ID Max integration enabled the marketer to limit their inquiry form to one single data point – enough to effectively match a customer identity.
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“Infutor is excited to be working with a mobile marketing leader and help leading brands increase their mobile messaging and loyalty program results through improved identity resolution and segmentation,” said Gary Walter, CEO of Infutor. “Access to robust identity completion solutions is critical to appropriately segmenting large mobile audiences and increasing marketing program ROI.”
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