Attributes Growth to Increased Demand for Personalized Customer Experiences in the New Digital-First Era
Segment, the world’s leading customer data platform (CDP), announced it ranked No. 234 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America. This recognition follows the news from earlier this month of Segment’s acquisition by Twilio, the leading cloud communications platform. Twilio was also recognized on Deloitte’s 2020 Technology Fast 500™ list.
Segment CEO and co-founder Peter Reinhardt attributes the company growth to Segment’s ability to help companies break down data silos and gather a holistic view of the customer journey, as well as an increased demand for highly personalized and engaging digital customer experiences in the wake of COVID-19.
Marketing Technology News: Vurbl Disrupts Audio Industry with Creator-First Audio Streaming Platform
“Companies must have the right infrastructure in place to meet this moment of transformation and deliver for customers across the digital platforms where many of their interactions are taking place. Harnessing the most up-to-date data from across the organization is crucial for creating a customer-first business and driving long-term success, and Segment allows that to happen,” said Reinhardt. “I’m extremely proud of the work we’ve done to make Segment the leading customer data platform. We’re helping companies of all sizes provide world-class customer experiences at scale and looking forward to accelerating that vision as a part of Twilio.”
Marketing Technology News: Marketers Now Able to Pinpoint Why Visitors Aren’t Engaging in their Digital Experience
Segment’s inclusion marks the company’s third consecutive year being recognized as a Technology Fast 500™ honoree. More than 20,000 customers globally now use Segment. Prior to the acquisition in November by Twilio, the company received a number of recognitions, including being named to the Forbes’ Cloud 100 list for the fifth consecutive year and Wing Venture Capital’s Enterprise Tech 30 list.
Overall, 2020 Technology Fast 500™ companies achieved revenue growth ranging from 175% to 106,508% from 2016 to 2019, with median growth of 450%.
Marketing Technology News: Hootsuite’s Social Trends Report Helps Marketers Ride the Lightning Bolt of Social Into 2021
Comments are closed.