Capability unlocks the personalization company’s robust engagement data, making it available for use in any enterprise system
Dynamic Yield, the AI-Powered Personalization Anywhere platform, announced the release of its Audience Export Manager – a new feature allowing companies to utilize the rich customer data captured by Dynamic Yield across enterprise systems like email service providers (ESPs), ad networks, call center solutions, and more.
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Positioned at the last mile of the customer experience, Dynamic Yield collects and analyzes huge amounts of user data, combining CRM, on-site behavior, purchase history, product preferences, and more to build one powerful dataset from which to deliver on-site personalization. With the company’s new Audience Export Manager, all of this data can now be easily accessed in other marketing execution systems, which has substantial applications for enterprises.
Examples of how Audience Export Manager can be used include:
- Improve marketing efficiency and acquisition ROI on ad platforms by creating hyper-targeted campaigns based on user affinity, loyalty tier, CRM attributes, historical offline purchase behavior, and more.
- Expand campaign reach on Google and Facebook by creating lookalikes based on Dynamic Yield’s robust customer profiles.
- Target Dynamic Yield’s audience segments within an ESP to deliver the most relevant content, promotions, or recommendations for each recipient.
- Augment first-party platforms (CRM, BI, etc.) with rich customer information such as on-site behavior, probability to purchase, affinity, third-party data, and more. Enhanced site visitor details can be used for targeting on outside platforms and to perform data analyses for better customer insights.
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“Accurate audience data has become increasingly important lately as advertising platforms like Google and Facebook can generate lookalike audiences for more targeted top-of-funnel marketing activities. And within the inbox, customers expect email campaigns to be highly relevant and personalized,” said Liad Agmon, CEO of Dynamic Yield. “Now, email marketers, acquisition managers, and others can leverage troves of behavioral and browsing activity data that was not previously available to them. This will allow them to create more precise user segments and thus, a better overall outreach experience for their customers and prospects alike.”
Following the release of its Offline Purchase Ingestion capability early last month, the Audience Export Manager is the latest addition to Dynamic Yield’s Customer Data Platform (CDP) product. The company continues to invest heavily in expanding its solutions in onboarding, consolidation, and activation for the delivery of highly tailored experiences across the entire marketing stack.
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