Created in collaboration with Narrative, the ” campaign speaks to shifting career priorities post-pandemic
Codecademy, the leading online learning platform for technical skills, today revealed its first brand-focused advertising campaign. Titled ‘Live By Your Own Code’ and developed in partnership with Narrative, the campaign positions learning to code as the pathway to a better future, as millions of people seek greater control and flexibility in their work lives.
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With a record 32% of the workforce considering changing careers, Codecademy’s new campaign speaks to our shifting priorities around work and life. The company drew inspiration directly from its learners and their aspirations to not just start a new career, but to live a better life by learning to code.
“We heard from our learners, read their conversation threads in our forums, and connected their feedback to what’s happening in the world at this very moment,” said Robin Zucker, Interim Chief Marketing Officer at Codecademy. “People everywhere are taking ownership of their lives, forging new career paths in order to achieve what’s most important to them—whether that’s time spent with family, freedom to travel, or financial stability and job security. We see this every day among our learners, and decided to launch this campaign to help even more people learn the skills they need to lead the lives they want.”
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“The pandemic has caused a seismic shift in the way people think about work. We’ve been re-evaluating what’s important to us, and thinking about how we can achieve more flexibility and control in our work lives,” said Ariel Broggi, Executive Creative Director at Narrative. “Our ‘Live By Your Own Code’ campaign creates an ownable framework for Codecademy to connect with people where they are in this moment, and highlights how learning code can be the path to a better future.”
The ‘Live by Your Own Code’ campaign will debut October 13 across digital and out-of-home channels. This is Codecademy’s first brand-focused campaign in its 10-year history.
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