Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, announced that Retreaver, a data-driven call tracking platform, has built an industry-leading integration with Jornaya’s proprietary platform to ensure inbound calls are fully compliant prior to accepting those calls. This integration will allow for higher volumes of call advertising, creating incremental distribution and revenue for all Retreaver publishers and customers.
“TCPA lawsuits and serial-plaintiff activity have rapidly increased in the inbound call advertising channel. There’s often a lack of clarity as to where the call originated and if consumer consent can be proven at the original source,” said Jamie Field, Senior Strategic Partnerships Manager at Jornaya. “Retreaver is filling that gap for their customers with this integration, and they’re further demonstrating their commitment to honoring consumer privacy and consent.”
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Retreaver helps enterprises and agencies gather valuable data from every phone call while also customizing the customer journey. Their cloud-based software provides real-time, inbound call data by tagging, tracking, and routing callers to the best person, department, or agent. Businesses can leverage data from their website, CRMs, and other data sources to deliver personalized experiences that increase conversion rates and customer satisfaction. With its underlying technology, Retreaver has developed an easy to use integration that validates the authenticity of a Jornaya LeadiD, protecting marketers and brands from potentially fraudulent activities.
“Retreaver’s emphasis on validating compliance for calls is paramount for our customers to have the peace of mind that they are engaging in smart and safe consumer interactions,” said Stan Pavlosky, CRO at Retreaver. “We want to ensure we’re helping our clients engage with their prospects and developing meaningful relationships that add real value. Jornaya’s mission is tightly aligned with Retreaver’s, and we’re eager to continue our partnership together.”
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With the largest network of lead generators and advertisers utilizing its technology, Jornaya helps any party dialing or texting, as well as any party in the marketing supply chain, ensure they have proper consent and proof of that consent, regardless of whether they captured the consumer’s phone number directly. Jornaya provides complete TCPA compliance to the nation’s largest insurance providers, banks, mortgage lenders, schools, real estate companies, and automotive companies. Jornaya’s customers are able to validate that every online consumer inquiry is compliant with the consumer’s prior express written consent, ensuring safe and permissible communication between marketers and consumers.
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