Company Doubles Global Scale, Opening the Door For New Uses of Accurate Location Insights
Unacast, the leading transparent and contextualized location data platform, announced that it has hit historic new growth metrics, reaching more than 50 million daily average users across 40 countries. Unacast has more than doubled in size over the past three months as it has grown into a truly global location data platform, leading the world in data quality and quantity.
The massive reach, coupled with Unacast’s focus on data quality and transparency, sets a new standard for global location intelligence. Along with new innovations, like the company’s Uncontextualized Visits product, Unacast is helping companies tap into the many emerging opportunities for using location data.
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“Marketers and other businesses are clamoring for location data that can help them better understand how consumers move about the world, and how often they visit their stores and retail locations,” said Thomas Walle, CEO and co-founder of Unacast. “Actionable location insights require a mix of volume and accuracy, yet in the post-GDPR world, many companies can’t achieve scale and quality on a global level. The growth of our platform shows that it’s still possible to do so, in a compliant fashion. We’re committed to continuing our growth and unlocking new and exciting use cases for location data to clients around the world.”
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In October, Unacast expanded its data coverage to include the European Union. By ensuring full GDPR compliance, the Norwegian-founded, New York City-based company is primed to capitalize on the high demand for reputable, trustworthy data around the world.
With the increased growth, Unacast’s location data now provides even more accurate and valuable insights to a variety of businesses. Marketers can use the data to understand consumer behavior and target mobile advertisements based on the locations consumers visit. City planners and governments can better understand how consumers move through cities and where bottlenecks occur. And researches can grasp how humans move throughout the real-world, paving the way for a more efficient, more thoughtful future.
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