Audience segments now available to power scalable campaigns by leveraging unique consumer and professional attributes
Data Axle, the leading provider of data, data-driven marketing and real-time intelligence solutions, today announced that it is partnering with Cadent to provide B2C and B2B data within Aperture, the company’s end-to-end advanced TV platform. The integration will build on Cadent’s current offering, by providing consumer-specific segments that reflect career and professional attributes. With this partnership, Cadent’s advertiser clients can now leverage more than 1,000 Data Axle segments to more accurately target and reach their desired audience.
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“We are committed to delivering a best-in-class solution for automating and simplifying the advanced TV workflow while ensuring advertisers can reach their target audience with industry-leading accuracy and reach. With Data Axle, we continue to deliver on that promise,” said Tony Yi, Executive Vice President, Business Development at Cadent. “We’re excited to expand on our long-standing relationship that started in 2008.”
As the world of online media targeting evolves, how the data under the segments are constructed is more important than ever. With the phase-out of third-party cookies in 2023, marketers want to rely on segments that are deterministic. Data Axle’s consumer and professional segments are created and validated through proprietary processes which continually combine thousands of offline sources and process billions of data points on consumers and business professionals delivering reliable, relevant, and compliant segments to meet advertisers’ demand.
“Data Axle’s data is leveraged by the world’s largest companies, and we are continually recognized for our pioneering, innovation and unrivaled depth in this arena,” said Bob Toth, SVP and GM Data Licensing at Data Axle. “We’re pleased to bring our truly differentiated, massive data set in actionable segments to Cadent and their advanced TV clients.”
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