Asiance, a brand-tech company based in Seoul and Tokyo, and Mobile Now, a full-service mobile platforms agency based in Shanghai, have formed a strategic partnership agreement through the signature of a Memorandum of Understanding.
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Global brands are increasingly focusing on Asian markets by developing strategic development on local platforms such as KakaoTalk, Line, or WeChat to reach their local audience. As experts in this domain, Asiance and Mobile Now will use this partnership to provide complete answers to their clients’ digital marketing needs in the region.
Indeed, through this agreement, the two companies have decided to exchange insights on local digital ecosystems and share talents and resources for collaboration opportunities. Thanks to this, they will create synergies to help international brands go through their digital transformation journey in China, Japan, and Korea. “We are delighted to enter this partnership with Mobile Now. We look forward to combining Asiance’s knowledge of Korea and Japan with Mobile Now’s expertise in the Chinese market”, said Olivier Mouroux, Asiance’s CEO.
Thomas Meyer, Co-Founder of Mobile Now said: “China has become the digital lab of the world and we, Mobile Now, are one of the very few agencies that keep up with the pace of change in technologies, whilst repeatedly deploying successful mobile platforms. We are very proud to partner with Asiance. We believe together we can build the base of an expanding alliance of agencies and enablers that will bring more like-minded partners together, that really understand the social transaction, digital wave”.
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