Ranking Is Complemented by Q2 2019 Recognition of Merkle/Helloworld as a Strong Performer for Loyalty Technology Platforms
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that Forrester Research, Inc., an independent research firm, named Merkle/HelloWorld a Strong Performer in The Forrester Wave™: Loyalty Service Providers, Q3 2019.
“building emotional connections with customers regardless of tactic”
The Forrester report assesses the state of the loyalty service providers landscape and compares 14 vendors across 22 criteria. The report evaluates providers that offer services to support loyalty strategy development, program management, loyalty marketing, analytics, and creative.
Merkle/HelloWorld received the highest scores possible in the criteria of Loyalty Program Management Services, Experience Design Services, Marketing Services, Creative Services, Privacy & Security, Account Management, Account Retention, and [number of] Loyalty Clients. The company received positive client feedback, with one client referencing that account teams “empower clients with the expertise that they have in a nimble way.”
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Forrester also cited Merkle/HelloWorld for “building emotional connections with customers regardless of tactic,” due to the core of its trademarked Human Loyalty® philosophy and for HelloWorld’s legacy experience in games management, including promotions management, digital engagement, and legal capabilities. Furthermore, report author Emily Collins, principal analyst at Forrester, noted in the report that “brands, especially those in consumer goods, high-tech, and healthcare, will appreciate Merkle/HelloWorld’s broad and deep capabilities for loyalty and engagement marketing.”
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“We are honored to be ranked as a Strong Performer in the Forrester report, which we believe validates our commitment to evolve the loyalty customer experience and our signature Human Loyalty data-driven philosophy,” said Peter DeNunzio, CEO of HelloWorld and Head of Promotions & Loyalty Solutions at Merkle. “Loyalty plays an important role in a brand’s customer experience strategy. Our continued mission is to partner with our clients to create moments of value that drive ultimate brand-consumer loyalty.”
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