Holopundits’ Proprietary Enterprise AR Platform Seeks to Bolster the Effectiveness of Marketing Campaigns Worldwide
Customer engagement and conversion are challenges for marketing departments everywhere. Traditional forms of advertising often have a low recall value and lead to poor ROI. Mobile advertising continues to grow as consumer engagement habits change. TotalAR takes mobile to new levels with Augmented Reality (AR), allowing for customized, captivating and compelling marketing and branding campaigns.
US-based technology experts HoloPundits Inc. recently launched the brand offering TotalAR. TotalAR brings an interactive spin to print or any static image. It enhances the customer experience by augmenting and magnifying a large assortment of content. The result is potential for exceptional customer conversion rates.
Marketing Technology News: Constant Contact Unveils New WooCommerce and Shopify Offerings at 2019 Internet Retailer Conference
Why Augmented Reality matters?
Companies are taking notice that AR is accessible by any smartphone camera. Deloitte has reported that nearly 90% of organizations with annual revenues between $100 million and $1 billion are now harnessing the power of AR and VR technology. Companies are looking to use AR/VR in the marketing and operational stream too.
TotalAR takes AR marketing beyond the normal scope. TotalAR is a dynamic platform that allows marketers to create and publish their own unique AR content. This content can overlay any existing static material to create an entirely new level of engagement for marketing initiatives.
Mr. Vinod Dega, the CEO of HoloPundits, has an interesting angle on the immense value offered by TotalAR. He said, “As a holistic platform, TotalAR is aimed at democratizing AR for all marketers by providing the freedom to add AR to existing materials. Organizations can harness and integrate dynamic digital content to static materials from actual products, to packaging, brochures, coupons, pamphlets, business cards, user manuals, signage, displays and much more. It lets organizations create, target, and measure relevant content for their customers.”
Marketing Technology News: Amperity and Snowflake Partner to Help Joint Customers Power Customer 360 Initiatives
On the user end, there is no additional hardware or configuration requirement. A user
only needs a smartphone to interact with the content. AR ensures better acceptance, enhanced engagement, and a higher rate of conversion in a brand’s campaign.
Marketing Technology News: CoSchedule Launches Marketing Suite to Transform the Way Marketers Work
Comments are closed.