New Platform Extends Access to Communications Capabilities through Pre-built Tools and APIs
Brightlink, a leading communications platform and technology company that delivers voice, messaging, analytics and cloud-based solutions, has made it easier for businesses to integrate communications capabilities into their customer engagement strategies through the 2.0 release of its Communications Platform as a Service (CPaaS) Platform. Prior functionality in Brightlink’s CPaaS Platform available via the Brightlink Phonebook is still available, such as the ability to acquire and activate phone numbers and enable business messaging, and is now enhanced with added features and improved user experience.
“We remain committed to enhancing our CPaaS technology and platform, and our latest release takes self-service to the next level to give businesses a competitive advantage,” said Rob Chen, CEO of Brightlink. “Our new platform enables companies to easily access and integrate communications capabilities into their business processes – in a matter of minutes – and provides a differentiated CPaaS user experience for enterprises.”
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Brightlink’s CPaaS Platform includes a robust set of APIs coupled with an easy-to-use web user interface from which companies can easily choose and activate hundreds of phone numbers for immediate use and then enable critical features such as business texting to support marketing and customer engagement.
According to a Harris Interactive poll, 64% of consumers are likely to perceive a company contacting them via text in a positive light. Meanwhile, 75% of Millennials would rather communicate via text about things such as appointments, deliveries and coupons, according to Mobile Marketing Watch.
“Companies today that haven’t enabled their business numbers for texting are missing a critical component of their omnichannel customer engagement strategy, especially if they want to reach digital native consumers and end users,” said Chen.
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Brightlink’s CPaaS Platform 2.0 release includes four major areas of capabilities:
- Voice API Manager, which allows for easy provisioning and porting of numbers and supports call forwarding, E911 Registration, Caller ID Registration and the ability to search for vanity numbers and number ranges leveraging Brightlink APIs
- Messaging API Manager with pre-built access to Brightlink APIs to activate and enable SMS/MMS messaging on any number, including landlines
- SIP API Manager, which enables activation and management of SIP trunks utilizing Brightlink APIs
- API Command Center, which provides direct API access and supporting resources such as API reference documents
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