Telestream Strengthens Video Testing, Monitoring and File-Based Quality Control Within Its Solution Portfolio
Telestream, a Genstar Capital company, and a leading provider of digital media tools and workflow solutions, announced a partnership with Fortive to integrate Tektronix Video, a global leader in video test, monitoring and quality assurance solutions for the broadcast and digital media markets, into the Telestream business.
Founded in 1946 as part of Tektronix Inc, Tektronix Video is headquartered in Beaverton, Oregon, with research & development and engineering facilities in Bangalore, India. The company has sales operations in North America, Europe, Middle East, Asia, and Latin America. The terms of the deal were not disclosed as Telestream is privately held, but the transaction results in Genstar Capital partnering with Fortive in a co-ownership arrangement.
With over 1,000 customers around the world including 95 percent of leading broadcasters and network service providers, Tektronix Video’s video test, monitoring and quality assurance solutions help media companies and service providers monitor, analyze and optimize video to gain the critical insight needed to keep viewers engaged on any device, across any network. The company develops and markets video and audio test solutions for analysis, quality control, service assurance and regulatory compliance supporting a wide range of applications from HD to 4K/UHD, SDI to IP, and linear multicast to OTT ABR networks.
Marketing Technology News: Regions Bank Taps IBM’s AI to Power Next Generation Customer Service
Scott Puopolo will remain CEO of the combined company. One of the pillars of Telestream’s corporate strategy has been to combine businesses that extend its ability to positively impact the Quality of Service and Quality of Experience elements of customer operations. “Tektronix Video is just such an entity. However, it is not just about product complementarity,” explains Puopolo. “Combining Tektronix Video with Telestream brings more extensive sales reach and a very strong presence in additional countries and markets, as well as extensive channel relationships through which we can sell our entire portfolio. Further, Tektronix Video has industry leading product management and R&D skills that can augment our talent and extend Telestream’s capacity for innovation. Finally, with engineering talent in both Beaverton and Bangalore India, we will benefit from significant additional resources to both innovate and deliver to the needs of our customers.”
Marketing Technology News: LINK Mobility to Integrate With Oracle Responsys
“Our investment thesis will continue to view Telestream as a growth-oriented platform company for consolidation of innovative software companies in the video technology ecosystem,” commented Eli Weiss, Managing Director at Genstar Capital. “Our partnership with Fortive will give us even more capacity to pursue further consolidation in the future.”
Marketing Technology News: New Yotpo and Klaviyo Integration Propels Email Innovation and Revenues for D2C Brands
