Hootsuite, the global leader in social media management, announced it has been recognized as a leader in “The Forrester New Wave: Sales Social Engagement Tools” report. The report analyzed and evaluated the eight most significant providers supporting enterprise sales social engagement and Hootsuite was identified by Forrester as a “leader.”
“We believe this recognition from Forrester is a validation of our commitment to help organizations of all sizes maximize the value of social across their entire organization,” said Penny Wilson, CMO of Hootsuite. “Our combination of innovative technology, desktop and mobile products, education, services, and extensive ecosystem of partners offers tailor-made solutions for businesses to scale social well beyond marketing through every aspect of a business, from sales to advocacy.”
“The Forrester Wave: Sales Social Engagement Tools, Q2 2019” report evaluated the eight most significant providers against 10 criteria including integrations, analytics and insights.
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“Hootsuite leads the pack with its seller focus and scale.” wrote Mary Shea, Principal Analyst with Forrester. “With its mobile-first orientation and integrations with top-tier CRM systems, Hootsuite’s Amplify has differentiated functionality including more than 150 out-of-the-box integrations, a range of global social networks, and a professional services arm with training and certification for sellers.”
The Forrester report points out that businesses use social media for a range of activities, including marketing, advertising, communication, advocacy, listening, market research, customer support, and one-to-one engagement with prospects and customers. Modern sellers require social engagement tools, but the report reveals that most lack ample support, as few vendors tailor their offerings and services exclusively for sellers.
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“Hootsuite has been instrumental in partnering with Penn Mutual to deliver a comprehensive, best-in-class social selling program, and we have been exceptionally pleased with the results,” said Lauren Kane, Senior Manager of Content Strategy at Penn Mutual Life Insurance. “Within four months, we achieved a 70% adoption rate among advisors and 56% of advisors say social media has had a positive impact on their practice.”
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