Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By
Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of the ongoing week.
Merkle Announces Launch of Rapid Audience Layer Solution for Data Integration
Cloud-Based Marketing Data Solution Enables Centralized Data Storage and Unifies Audience Insights
Zoho Launches Next Generation of Office Suite; Empowering Businesses With Dynamic AI Features
Zoho Office Suite Introduces Zia, Zoho’s AI-Powered Assistant, Apple TV and Android Integrations, Proprietary Data Cleansing, and Smart Note Card Functionality
Kochava Announces Latest Enhancements to IdentityLink, Giving Marketers a Clearer View of Their User Journeys
Delivering Deterministic Attribution to Mobile Web Channels, Identitylink Adds Improved Visibility into Performance Across All Devices and Marketing Channels
CRM Powered by Ethereum Blockchain Launches Beta
Cogmento CRM Will Bring Enterprise Software to the Masses for a Fraction of the Cost
Salesforce Positioned as a Leader in 2019 Gartner Magic Quadrant for Digital Experience Platforms
Evaluation Based on Completeness of Vision and Ability to Execute
Adobe Named a Leader in 2019 Gartner Magic Quadrant for Digital Experience Platforms
Adobe Named Leader for Second Year in a Row; Positioned Furthest for Completeness of Vision
Adobe Target and Adobe Sensei Add New Dimensions to Personalization in Omnichannel Marketing
Adobe Confirms That 83% of Consumers Complain About Receiving Irrelevant Commercials. As a Result, Brands Are Missing out on Achieving and Sustaining Customer Loyalty
Spotify Chooses Placed for Offline Attribution Measurement
Brands That Leverage Spotify for Their Sales and Marketing Initiatives to Benefit with This Partnership
That’s a wrap from us for this week. We will be back with more news next week.
