Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By
Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of the ongoing week.
OpenX Announces First of Its Kind Five Year Collaboration with Google Cloud That Will Form The Foundation of New Product and Technology Strategy
Global Integration Will Deliver Greater Publisher Monetization and Improved Advertiser ROAS Through Superior Speed, Scalability and Reach Across OpenX Exchange
Donuts to Power Global Domain Searches on WordPress.Com
WordPress.Com Selects the Donuts Search Engine for Its Domain Search After a Stringent Evaluation Process
Super Bowl LIII Week on SiriusXM
Ten Game Broadcasts in Eight Languages for Listeners Nationwide on SiriusXM
Infusionsoft Rebrands as Keap, Launches New Smart Client Management Software for Small Service Businesses
Rebrand and Product Launch Signal the Industry Leader Is Taking on a New, Bigger Market Application
Gartner Says Global IT Spending to Reach $3.8 Trillion in 2019
All Segments Forecast to Exhibit Growth in 2019 Despite Recession, Brexit Threat
Spotify Reviews Its Ad Platform and Tells Us What’s Next
Following Its Success with Huge Brands, Spotify Launched Its Ad Platform for Small and Medium Businesses in September 2017. Spotify Rounds-Up This Epoch and Speaks About ‘What’s Next’ with Their Ad Platform
Google and YouTube Advertisers Get New Ad Sales Metrics
Latest Ad Sales solution measures the in-store sales driven by CPG advertising delivered on YouTube
Omnisend Research: Business Adopting Omnichannel Strategy Enjoy 90% Higher Customer Retention Rate
Omnisend Research Shows That E-Commerce Marketers Adopting an Omnichannel Strategy with Three or More Channels Are Seeing a 90% Higher Customer Retention Rate Than Those Who Are Not
That’s a wrap from us for this week. We will be back with more news next week.