ARM Insight, a leading provider of payments data and analytics solutions, announced the addition of Steve Shaw as senior vice president of marketing and a member of the ARM Insight executive team. In this new role, Shaw will be responsible for the overall marketing, branding and communications strategy for the company.
Since 2010, ARM Insight has been providing payments-based data, analytics and programs to payments processors, investment firms, financial institutions and retail corporations, enabling these companies to make intelligent business decisions, spot fraud and understand key spending trends.
“More and more businesses are looking for ways to use their own data and other data sets to drive strategic insights for their companies without compromising personal information,” said Randy Koch, chief executive officer of ARM Insight. “Through our innovative synthetic data solutions, we convert raw data into actionable insights for things like machine learning, artificial intelligence and other uses without giving up privacy or secure information. Steve brings a wealth of financial services and payment experience that will help us expand our reach and tell this story to the markets we serve. We are excited to have him be a part of ARM Insight.”
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Shaw brings over 20 years of financial services and payments marketing and communications experience to ARM Insight. Prior to joining ARM Insight, Shaw was the Vice President of Strategic Marketing for the digital banking group at Fiserv, focused on expanding awareness for the company’s integrated online banking, payments and mobile banking services. Before Fiserv, Shaw served as a Director of Product Marketing and Product Strategist at CheckFree Corporation. Shaw has also held marketing and communications positions at Corillian and The Weber Group.
“The power of data and analytics in financial services has never been more important than it is today,” said Shaw. “I was drawn to ARM Insight because of its ability to solve the data and privacy dilemma that has prevented companies from leveraging business intelligence to its full potential. I look forward to the opportunities ahead for ARM Insight and the industry as a whole.”
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