Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By
Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week.
SAP SE to Acquire Qualtrics International Inc., Sees Experience Management as the Future of Business
Together, SAP and Qualtrics to Accelerate the New XM Category by Combining Experience Data and Operational Data to Power the Experience Economy
Mastercard Picks Sydney As Its New Global AI & Machine Learning Hub
Mastercard Expands Its Global Tech Hub and Innovation Centre in Sydney; Focus Mainly on AI, Machine Learning, and Cybersecurity
Marketers Are Now Focusing on Outcome-Driven Media, Says Xaxis
A Substantial Chunk of 5,000 Digital Marketers Surveyed by Xaxis Are Inclined to Invest More in ‘Outcome-Driven Media’
Ventana Research Accolades NewVoiceMedia for Their Excellence in Digital Innovation
Vonage’s NewVoiceMedia Is One of the Global Leaders in Cloud-Based Contact Centers and Inside Sales Solution. This Year, Ventana Research Endows the Company for Their Achievements in Customer Service Excellence
Zailab Unveils New Tagline Following Channel Launch
CCaaS Company Zailab Has Revealed Its New Company Tagline: Rewarding Conversations. For Humans. Powered by AI
Updates Include Improved Publishing and an Easier Way to Monitor and Engage with Audiences via New LinkedIn Notifications API That Helps Hootsuite Customers Further Succeed with Social
Pendo Infuses Zendesk’s New Capabilities to Enhance Customer Success and Support
The Announcement Was Made at Zendesk’s Annual Conference, Relate, Held This Week in San Francisco
Gartner Says CMOs Remain Confident Amid Leveled Off Budgets and Uncertain Times
Marketing Leaders Under Increased Pressure to Show Business Value, According to 2018 CMO Spend Survey
Brandwatch Introduces Iris, An AI-Powered Analyst
Iris, the Industry’s First Always-On AI Analyst, Combines Machine Learning with Human Analysis to Uncover Social Data’s Most Telling Insights Faster
Copper Chooses the UK in Next Step of International Expansion
Copper, the Alpha CRM for Google, Announces Its Arrival to the UK to Meet Rising Consumer Demand
Google Launches a Free Business Application for Small and Medium Enterprises
This Promising Move by Google Helps It Garner Positive User Sentiments and Reinforce Brand Value
That’s a wrap from us for this week. We will be back with more news next week.
