The Global Leader in Digital Marketing Automation Leverages OneTrust for PIA/DPIAs, Data Mapping and Cookie Consent
OneTrust, the global leader in privacy management and marketing compliance with 1,500 customers, including 200 of the Global 2,000, announced Marketo is using OneTrust for their General Data Protection Regulation (GDPR) and global privacy management and marketing compliance efforts. Marketo implemented OneTrust’s Assessment Automation for privacy impact assessments and data protection impact assessments (PIAs/DPIAs), Data Mapping modules for records of processing and Cookie Compliance and Website Scanning solution for the company’s website cookie banner and preference center.
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In assessing the technology needs for its privacy program, Marketo sought a comprehensive data inventory solution that could also maintain a detailed picture of data flow processes within the organization. Marketo was also looking for a flexible, intuitive and customizable solution for its cookie banner and preference center. After extensive research, Marketo chose OneTrust to help automate and operationalize components of its privacy program and marketing compliance.
“We were receptive to the GDPR and the accompanying privacy controls and rules that came into effect because it promotes trust, transparency and choice,” said Matthew Fischer, Associate General Counsel and Chief Privacy Officer, Marketo. “As new laws come into effect such as the California Consumer Privacy Act, we know OneTrust will continue to help us with our global privacy program. We fully expect we will have to further customize modules, applications and templates to adjust to these new requirements, and OneTrust can help us with this process.”
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“Marketo is a great example of a company that uses privacy as a market differentiator,” said Kabir Barday, OneTrust CEO and Fellow of Information Privacy (FIP). “As a leader in marketing automation, Marketo is showing its customer base that greater privacy controls can continue to yield successful marketing results. We’re proud to partner with industry leaders like Marketo on their innovative approaches to privacy management and marketing compliance.”
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