Luxury Fashion Brand Unveils DVF 360 Shopping Experience During New York Fashion Week
Salesforce, the global leader in CRM, announced that luxury fashion brand Diane von Furstenberg (DVF) has partnered with Salesforce Success Cloud to build DVF 360, a unique and engaging 3D shopping experience powered by Salesforce Commerce Cloud. DVF unveiled DVF 360, at New York Fashion Week, and it is now available online at DVF.com and at its flagship store in New York.
With DVF 360, shoppers are transported to the iconic DVF headquarters in New York to browse the brand’s Fall ’18 collection in a setting that is engaging and entertaining. Shoppers can explore products and content in 360 and also make purchases. The shoppers’ journey culminates in Diane von Furstenberg’s office in New York, giving them an intimate, behind-the-scenes view of the iconic designer’s personal workspace.
“Since Diane von Furstenberg and the DVF brand have global recognition, we wanted to provide digital access to our DVF headquarters and invite consumers to experience the brand from the inside. Our partnership with Salesforce allows us to share everything from our luxurious Swarovski designed staircase to Diane’s iconic office while highlighting top looks of the season,” said Sandra Campos, chief executive officer, Diane von Furstenberg. “We acknowledge that the future of shopping will blur the line between physical and digital, and we believe this innovative 360 experience will add excitement and connect us even further with our community.”
In addition to shopping the DVF 360 experience online, customers can experience it in DVF’s flagship store in New York. There, DVF store associates will have an iPad to guide shoppers through DVF 360. If shoppers are interested in making a purchase, they can do so in-store or purchase a piece they are interested in via DVF 360 if it is not available in the store.
“Launching new customer experiences isn’t a once a year, once a quarter activity—the companies that are winning understand the importance of moving fast and innovating for their customers every single day,” said Jamie Domenici, Global SVP, Customer Adoption and Growth, Salesforce Success Cloud and Customer Success Group. “DVF really gets it. Salesforce is proud to be a trusted partner to them in innovation, and to help bring their vision for immersive shopping to life.”
DVF has been on the front lines of technology and shopping innovation since embarking on its ecommerce journey with Salesforce in 2011. DVF uses Commerce Cloud to bridge the gap between online and in-store commerce, get a 360-degree view of its customers, and personalize shopping experiences across every touchpoint, using predictive product recommendations powered by Salesforce Einstein artificial intelligence.
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