Video Experts on Hand to Discuss the Value of Implementing Video Player Bidding
SpotX, the global video advertising and monetisation platform, and JW Player, the world’s largest network-independent video platform, are teaming up at IBC 2018 for joint strategy sessions and demonstrations in Hall 14 Booth G16.
The SpotX and JW Player teams will demonstrate the monetisation potential of Video Player Bidding, a market-changing header bidding solution built directly into JW Player and powered by SpotX. Launched in February 2018, Video Player Bidding reduces loading times and improves monetisation by allowing JW Player’s clients to easily access SpotX’s demand marketplace as well as its ad serving capabilities.
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Historically, the potential of header bidding has not been fully realised in digital video due to the difficulty of implementation and fragmented nature of the marketplace. Now, JW Player and SpotX offer the only video header bidding solution for media companies and broadcasters. By integrating directly into the video player, the ad decision is made server-side before a viewer hits play. This reduces latency, leading to higher fill rates and increasing ad revenue. Buyers will also have access to video metadata, such as content data, before they bid, allowing better targeting and thereby increasing the value of the opportunity and ultimately maximising CPMs.
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Sean Buckley, Chief Revenue Officer at SpotX explains, “Video Player Bidding is a solution built by two video-first companies to target the specific complexities of video advertising. We saw that the industry needed a simple and elegant product which could empower publishers to monetise effectively without the problems they had faced in the past. Partnering with JW Player allowed us to develop this product unlock value across the ecosystem.”
Brian Rifkin, Co-founder & SVP of Strategic Partnershipsstated, “As media companies and broadcasters look to maximise their revenue, programmatic video advertising is a critical source of demand for their inventory. Over the last several months we’ve seen the partnership with SpotX increase fill rates and CPMs for clients of all sizes. We look forward to highlighting how this offering can help media companies and broadcasters at this year’s IBC Show.”
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