Bridgeline Digital, Inc., a provider in cloud-based Web Content Management, eCommerce and Marketing Automation software, announced that a procurement services provider has chosen Bridgeline Insights as their website analytics solution.
The customer seeks to understand the website usage and behaviors of different audiences and will use the Insights product in conjunction with the products the Bridgeline Unbound Digital Experience Platform to power its new website launching in the coming weeks.
Bridgeline Insights aligns multichannel marketing efforts with robust dashboarding and reporting capabilities to track and measure overall usage and behavior, demographics and other key metrics. This will allow the provider to better understand usage and behavior of their site visitors and leverage this behind-the-scenes insight to optimize the site and deliver a contextual experience based on various audience segments derived from user interests, past browser history, geographical location, referral traffic and more.
“Our intuitive Insights offering provides deep insight and visibility of usage and behavior across website properties,” said Ari Kahn, Bridgeline Digital’s CEO. “We’re excited to see how our customers use these actionable insights for continuous optimization to drive better results.”
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Bridgeline Digital, The Digital Engagement Company, helps customers maximize the performance of their full digital experience – from websites and intranets to online stores and campaigns. Bridgeline’s Unbound platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver digital experiences that attract, engage, nurture and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies.
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