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CoreMedia and Cloudinary Partner to Bring Cloudinary’s Advanced Digital Asset Management Into CoreMedia

Leading Content Platform Offers Integration to Cloudinary’s End-to-End Image and Video Management, Enabling CoreMedia Users to More Easily Deliver Dynamic Customer-First Experiences

CoreMedia, provider of a global content platform for orchestrating and delivering consistent, personalized experiences to any digital touchpoint, announced a technology partnership with Cloudinary, an end-to-end media management solution for the world’s top brands. CoreMedia users will be able to leverage Cloudinary’s web-based digital asset management (DAM) solution, launched in June, to organize, manage and optimize their media assets, including images and videos, and to orchestrate, preview and deliver digital experiences consistently and optimized across all channels and browsers.

Online retailers understand that they must deliver personalized, content-rich experiences. The tension lies in delivering personalized, media-rich content efficiently and consistently without impeding the customer experience with less than optimal images and videos and lagging page load times – and losing customers at these critical engagement points.

Also Read: Cloudinary and CoreMedia Partner to Bring Cloudinary’s Advanced Digital Asset Management Into CoreMedia Studio

“We’re pleased to be working with Cloudinary as a technology partner for digital asset management,” said Karsten Reuter, SVP Product Management at CoreMedia. “Their deep experience with global eCommerce brands will serve our customers well, and we’re thrilled to provide an integration to their solution for enhanced media management, including the most dynamic video optimization capabilities we’ve seen.”

“A brand’s digital media is everything; images and videos are at the center of every successful campaign and drive improved customer engagement,” said Kobi Schwarts, Director of Business Development at Cloudinary. “The ability to deliver fully-optimized media assets quickly and efficiently is critical for any online retailer today, and we look forward to helping CoreMedia users leverage our unique image and video management solution, including our new DAM capabilities, to deliver the kinds of modern shopping experiences their customers have come to expect.”

Also Read: CoreMedia Named Visionary By Gartner In Web Content Management

Both companies will be exhibiting at DMEXCO 2018 next month in CologneSeptember 12-13. Visit CoreMedia in Hall 7.1, Aisle C, Booth C-018 to learn how to create and preview engaging customer journeys for your brand – in real time, across all channels and devices from a single place.

Based in Hamburg, Germany with offices in London, Arlington, and San Francisco, CoreMedia is the complete content platform, providing the smart, omnichannel approach to content management, advanced asset management, and eCommerce integrations. The company’s platform for industry leaders features an intuitive editorial interface, unbeatable flexibility, plus robust scalability and extensibility for the world’s biggest brands.

Recommended Read: OpenX Taps Leading AdTech Veteran Todd Parsons as Chief Product Officer

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PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

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